Today I am going to discuss what is possibly one of the greatest marketing strategies of my time – and to no one’s surprise, it belongs to Coca-Cola.
They have unleashed the beast that is “Share a Coke”, which, for those of you living under a rock, involves creating Coke bottles, replacing their iconic logo with people’s names; they are the top 150 (now 250 with the recent release of 100 more) most popular names, by country. While there are some unusual ones that make the list there are plenty of Irish spelled names that can be found in shops everywhere. Some people complain that they can’t find their name, others don’t like buying coke bottles with other people’s names on them. But not me. Continue reading